George works as Eco-Age’s Director of Policy & Advocacy, running the organization’s work on pushing for the equitable phase out of fossil fuels from fashion. Previously he was with the Changing Markets Foundation, a Dutch non-profit formed to accelerate solutions to sustainability challenges by leveraging the power of markets, where he ran several hard-hitting corporate investigations pushing for accountability and advocating for legislative change. He led the inception of the Fossil Fashion campaign, exposing the industry’s environmentally disastrous reliance on fossil fuels during the climate crisis as well as the organisation’s greenwash.com project. Prior to Changing Markets George has worked across the civil society sector with a focus on strategic communications, working for Forum for the Future, for Beijing-based philanthropic advisors, Charitarian, and for leading digital agency, Jellyfish. George is also an advisory board member of the Conscious Advertising Network.