George is Campaign Manager at the Changing Markets Foundation, a Dutch non-profit formed to accelerate and scale up solutions to sustainability challenges by leveraging the power of markets, and by working in coalition with other NGOs, foundations, researchers and investigators. Much of their work involves exposing irresponsible corporate behaviour, and, since 2019, George has worked across the fashion, fisheries, food and plastics sectors pushing for corporate accountability. He leads the organisation’s campaign ‘Fossil Fashion’, which seeks to expose the fashion industry’s heavy reliance on fossil fuels as well as highlighting the sector’s issue with greenwashing.