Adrienne’s fascination with why people act the way they do was the impetus for getting a master’s degree in anthropology. As the VP of Strategy, she gets to dig for insights that will help solve a problem for a client while addressing some of the most critical social issues facing this generation. She has worked with Converse and clothing brand, Theory, on strategies to engage existing and future consumers in their sustainability efforts. She believes sustainable fashion brands often take the wrong approach to bringing consumers into the conversation and wants to change that.
