Tove manages GlobeScan’s Healthy & Sustainable Living research program, a collaborative research platform that brings together a small group of high-profile brands, NGOs, and academic institutions to gain insights on how to best engage and mobilize consumers on sustainable living. Now in its fourth wave, the research tracks public opinion insights from 30+ markets around the world to understand where consumers are now, and where they are heading next, on circularity and other sustainable behaviours.
Tove is an expert on global consumer opinion research, having managed many of GlobeScan’s multi-country syndicated and custom studies exploring consumer attitudes and behaviours around the topics of sustainability and social responsibility. She also runs GlobeScan’s highly-anticipated annual GSS Leaders survey, identifying the most recognized corporate and NGO sustainability leaders according to a large global panel of sustainability professionals.